Urth Caffe Brand Redeign
The new logo I design for Urth Caffe is simpler than the old one. The honey-tone color is not only make the logo stand out from others, but also release a warm feeling. I took away the coffee beans and cup, and replace it with a combination of “U” and tea pot symbol and latte-art style heart shape. The idea of the design is to create an organic and relax feeling to this famous cafe.
