Annual Report Project
Creative Brief I am making an annual report for an Athletic company, New Balance. It was first founded in Boston in 1906 which is a very old company. Although New Balance already founded for over 100 years, it is still a company with youth and energy. First of all the primary color I use for the annual report is related to their logo color with a warm, sharp red. Since New Balance is well known with their running shoes, I emphasize this selling point in the annual report. Moreover, the models in the photograph I use are mostly in motion which also can represent the sense of energy. One of the spread is about one of the special point of New Balance which 1 out 4 shoes is mad in USA. I also include a world map showing the countries that having New Balance stores.
