Nature Republic redesign project

The special selling point of Nature Republic is the materials they use are mostly from nature such as plants and water. Because some cosmetic companies also use green color for the logo, I chose aqua blue to be the primary color for the new logo to give people a feeling of water and \ the "nature" feeling in a different way. Instead of putting some symbol of tree into the logo separately, I combine the tree with the alphabet "t." I use custom script as the main type face to give a relax feeling to the logo. For the packaging design, I would like to stay with simple composition with illustration of material for each product. The poster design share the same idea - clear and simple. The Title "The Return of Angel Lip Balm" contains the five colors of the lip balm packages. The gradient pops up the title from the white background.